Amana Air Conditioners needed a name and logo for a new line of thermostats that allowed hotel owners to remotely regulate the temperatures of their guests' rooms.
The new thermostats and management system allow for increased control and energy savings. We named the product line Eden, which can be dissected into E referring to the digital aspect of the product and the word DEN implying home or room. The word also implies paradise and references its environmentally friendly nature. The logo itself is made of subtle, geometric vine and leaf shapes to give the minimal, modern logo an organic feel.
* Team at Ivor Andrew // Creative Director: Doug Carter // Photography: Patrick Mallett