Laser Precision is an innovator in metal cutting and fabrication. The company produces parts for industrial machinery with exceptional quality and delivery times.
Laser Precision needed a new brand identity and website. The multifaceted shape of the logo speaks to the company’s ability to produce many complex industrial components while the crosshairs at the center of the logo speak to the company’s commitment to precise operations. The faceted shapes of the logo can also be reworked into supporting graphic elements or used to create custom typography throughout the brand.
* Team at Ivor Andrew // Creative Director: Doug Carter // Photography: Stuart Hotwagner // Copywriter: Luke Trayser